Great copy takes readers and makes them customers. It’s the glue that binds your marketing, the oats in the oatmeal of online sales. Copy persuades, educates, elucidates. Ask for more from your copy—great writing is a weapon too rarely used.

There’s a common misconception in tech that good products speak for themselves. But it’s not that easy. Unless you’re Apple, with a rabid fan base happy to take chances on your every new release, you have a deluge of marketplace noise to cut through, just to get heard. Only crisp, expertly crafted persuasive copy gets the job done. Until you commit resources to telling your product stories, your products won’t reach their full potential.

As a copywriter, Ben Bray has over five years of experience boosting products to perform at the top of their game, winning mind share and market share.