When enough people believe a story, it makes history. Stories stoke bull markets and bear markets alike. Stories win campaigns and lose them; start wars and end them. In business, stories are multi-channel, multi-touchpoint, and often the difference between success and failure. And you're more reliant on stories than you think.
For tech companies, each product you release has a story embedded inside by virtue of the product's features and capabilities, and the characteristics of the target market that values them. It's up to you to tell that product story in a way that effectively positions the product and leads to consumer satisfaction.
What kind of stories are you telling your customers? Your talent? Your potential partners and acquirers? If you’re not professionally telling your company’s stories, you’re at the mercy of a thousand anecdotes.
It’s time to seize the narrative.